Swatch Watch

SWATCH IRONY MEDIUM MONTHLY DROPS GOLDEN LADY YLG150G Women’s analog quartz watch from the Swiss brand Swatch. This piece specifically belongs to the Irony family, Monthly Drops collection, Golden Lady model. The Irony family of watches from the Swatch brand consists of watches with stainless steel cases. Lady models are specially designed for women. The Swatch brand belongs to The Swatch Group. The name “Swatch” is a contraction of “second watch”. This name alludes to the reason why the brand and the first collection of 12 models were created, which was none other than to offer watches that were to some extent informal, affordable and disposable accessories. The brand was created in 1983 as a response of the Swiss watch industry to the “”quartz crisis””, as the crisis that arose in the 70s of the 20th century due to the emergence of Japanese quartz watches following the Seiko’s invention of the first mass-produced quartz wristwatch (Seiko Astron, introduced December 25, 1969). The founders sought to recover this segment of the market which had swallowed up practically the entire Swiss watch industry, based on mechanical watches, to the point of bankrupting one of the most important groups (SSIH). The Swatch Group was born from the union of two of the most important groups in the Swiss watch industry. On the one hand, the Allgemeine Schweizerische Uhrenindustrie AG (ASUAG) group, created in 1931, led by the Longines brand and also owner of the Rado, Certina, Mido and Ébauche brands (today ETA, SA, the main Swiss movement manufacturer) and on the other hand the group Société Suisse pour l’Industrie Horlogère (SSIH), founded in 1930 and owner of the Swiss watch companies Omega and Tissot, the former American Hamilton and the Swiss movement manufacturer Lemania. The Swatch Group includes the biggest Swiss watch brands such as Balmain, Blancpain, Breguet, Certina, Endura, Flik Flak, Glashütte Original, Hamilton, Harry Winston, Jaquet Droz, Léon Hatot, Longines, Mido, Omega, Rado, Swiss Timing, Tissot, Union Glashütte or Swatch itself and the largest Swiss movement manufacturer ETA, SA Circular case 33 mm in diameter and 9 mm thick, with smoothed edges and made from a single piece including the back and steel Polished rose gold stainless steel. Fixed bezel made from the same material as the case. Crown semi-integrated into the case at 3 o’clock. Mineral crystal. Water resistant 3 ATM (splash). Black metallic dial with radial brushing and engraved ginkgo biloba leaves. Ginkgo biloba is a species of living fossil tree of Chinese origin that has existed for 290 million years and has many ornamental, pharmacological and food uses. Gold-painted stick-type hour markers on the dial. Central syringe-style hands for the hours and minutes and stick-style hands for the seconds, in polished rose gold-tone metal. “Swatch Swiss” inscription in pink gold at 12 o’clock on the dial. Analog quartz movement from ETA SA made in Switzerland with hours, minutes and seconds function and type 377 battery (SR626SW). The rear cover is threaded in stainless steel, is limited to the battery compartment and can be unscrewed with a coin. Integrated bracelet in polished rose gold-colored stainless steel with clasp engraved with the brand name. It is sent as seen in the photos, like new, new, unused, protective plastics, with original brand box and all original documents. Condition: 9.99/10